Whether you have simple requirements or more complex ones, we create website strategies with distinctive bespoke website designs to generate growth for your business. They are designed and built to attract new visitors, convert them into leads and help you convert them into customers.
We have a proven website design process in place to support this. We start by defining your target audience and their buyers journey so that your website is targeting the right audience and so that you can deliver the right information at the right time to them.
Over 80% of consumers use the internet to find information on products, companies and their services before making a decision to purchase
We focus on two main platforms for building websites on. Both of these platforms ensure that our clients have full control and can easily update content whenever they need to.
Websites build on HubSpot’s COS are powerful websites that are optimized for every device, personalized for every visitor, and integrated with all your marketing tools
Websites build on WordPress are optimized for every device, can be integrated with all your marketing tools and have a huge community of developers and support if you need them
We start by mapping out your ideal clients, their pain points and their goals (‘Buyer Personas’). Using this information we determine the content needs of your visitors so that you can attract the right ones and convert them into leads.
At the outset of all website design projects, we set SMART goals and KPI’s so that we can measure the success of the project and monitor ongoing performance.
Your website needs to align with your overall marketing strategy. We review your business and marketing goals to ensure a tight integration exists between them and your website.
We create profiles if your ideal customer types and use these to map and create helpful content no matter what stage they are at in the buying process.
Our websites are optimised to follow on-page SEO best practices. We carefully select keywords to give you the best chance of attracting visitors who are actually interested in your products or services.
The customer journey and their experience is key when designing a website. We make sure content for each stage of your buyers journey is easy to find and include features like messaging so that they can start conversations easily.
47% of buyers view 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
Depending on your goals and how fast you want to see results, we offer two options for delivery of your website:
With a traditional website design we take a ‘big bang’ approach and deliver the complete website in one go.
Traditional web design follows a ‘set and forget’ mentality. If you deliver the website taking this approach it should be periodically reviewed and optimised based on real data to ensure performance.
Drive optimal results with Growth Driven Design so that you can launch your website in a fraction of the time and continuously improve over time based on real data. Once launched, we make ongoing improvements based on actual data around your visitors behavior.