Designed to target your individual goals and challenges
Your website is the hub in your overall marketing strategy. Your site is both a channel to deliver content as part of your content marketing strategy, a critical hub to which other campaigns are directed and a place where customers go to learn more about your business.
A website must be visually appealing, easy to use and contain content that connects you to the right audience if you are going to grow your business. Its key to your marketing strategy success.
Types of websites we design
Whether you have simple requirements or more complex ones we create distinctive bespoke website designs to suit your individual business needs that will attract and engage new leads so that you can convert them into customers.
We have a proven web design process in place to support this. It uses the best design and user experience standards and practices to ensure an outstanding user experience for your visitors and customers. It also ensures that your website is fully optimised with quality relevant content.
Brochure
- Online brochure for your company
- Custom sites to suit business goals
- All sites fully responsive
- SEO Optimized
- Easy to update content yourself
- Scaleable to sell online later
e-Commerce
- Sell anything anywhere 24/7
- Manage stock and orders
- Add products yourself easily
- All sites fully responsive
- SEO Optimized
CMS
- WordPress is the main CMS used
- Easily manage and update content
- Easy to set up and post to a blog
- SEO friendly
- 1:1 training provided
Do you want a website that works hard to generate leads and attracts your ideal customer?
We can work with you to build and implement a website strategy that grows your business by attracting and converting your ideal customer so that you can close more sales
Why our website strategies get results
designed to get qualified leads
Our strategy starts by working with you to fully map out your ideal clients, their pain points and their goals (called ‘Buyer Personas’). Using this information as one of the design inputs results in more qualified leads and higher conversion rates.
measurable results
At the outset of all website design projects, goals will be set so that we can measure the success of the project and monitor ongoing performance.
support overall marketing strategy
Your website is the core of your overall marketing strategy and this must be reflected in it’s design. We ensure a tight integration between the design and your marketing strategy.
relevant high quality content
We use your ‘buyer personas’ to map and create content so that your website gives your ideal client all they need when they visit your website.
search optimised content
Our websites are optimised to follow on-page SEO best practices. We use keyword tools to ensure keywords chosen provide the best chance of gaining qualified leads and traffic.
optimised for maximum usability
The customer journey and their experience is key when designing a website. Whether we are crafting a beautiful brochure site to show off your business or an eCommerce site to sell your products, we consider the customer at every step of the journey.
Iterative approach to design & development
We prefer to take an agile approach and deliver websites in iterations. This method aims to deliver a minimum viable product (MVP) as quickly as possible. Once the initial site is launched the rest is added in further iterations. The key benefits of this approach are as follows:
- Starting with a MVP means that you can launch the website faster and start engaging with users / clients sooner
- Provides the opportunity to evaluate user data from initial launch so that you can learn and improve for the next delivery
- Allows for continuous improvement based on user data captured during each iteration
- It includes regular testing which can provide a strong performance framework for acceptance testing.
01. Discovery
Solid understanding of goals and challenges
02. Planning
Plan for execution. Agree initial iteration priorities.
03. Design
User centric design of the functional requirements.
04. Develop
Technical implementation of the functionality included.
05. Release
Testing and release to production.
06. Monitor & Track
Monitoring statistics and feedback. Feeding into future iterations.