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Inbound Marketing

Adopt a non-disruptive modern business methodology for enabling growth.  Use tailored content and experiences to attract and acquire new customers.  Increase retention rates and make existing customers your brand advocates.

guide to inbound campaigns
Web Journey Flywheel Full - 2022 Jan

A non-disruptive approach to marketing

Deliver the right information to the right person at the right time

Inbound marketing is great for brands with relatively long and complex purchasing processes to help

→ Increase visibility and brand awareness

→ Generate higher quality leads

→ Improve marketing cost efficiency

→ Develop long-term relationships

→ Access data-driven insights 

→ Maintain marketing flexibility and adaptability

Inbound Marketing Methodology

Grow your business the inbound way by marketing to your target audience at each stage of the customer journey in a helpful way.

Inbound Marketing - Attract V2

Attract

Become a trusted advisor with valuable content and interactions so that people want to engage with and start conversations with your business

Inbound Marketing - Engage V2

Engage

Have a deep understanding of your customer pain points.  Create and share content and insights to help solve them

Inbound Marketing - Delight

Delight

Nurture and empower customers with the right information even after the sale.  Their success is your success, and they will become your best brand advocates

Guide to running an inbound marketing campaign

If you're just starting out with inbound marketing, discover the essential elements of running a successful inbound marketing campaign with our free guide.

Read Guide

Inbound Marketing - Attract V2

Attract 

Attract strategies revolve around creating content that aligns with your target audience's goals, challenges, pain points and personal aspirations. 

 

Content strategy & SEO

Create and distribute content such as blog articles, content offers, videos and social posts that provide value. Include how your solution can solve their challenges and customer testimonials to build trust.

Blogs

Blogging is one of the most important strategies of Inbound Marketing.  Publish educational content that speaks to your buyer persona and helps solve their problems.

Social media

Publish your content on the social channels where your ideal clients spend their time, start conversations and start building relationships.

Website

Your website must appeal to your buyer personas and align with their buyers journey.  Make sure it is optimised and contains lots of useful relevant content.

Inbound Marketing - Engage V2

Engage 

Build relationships with prospects by providing insights and solutions that align with their pain points and goals so they are more likely to buy from you. 

Meet them on their preferred channel and foster brand loyalty for each audience using content and social media.  One of the most important strategies is to market your solution to heir problem rather than your product.

CTA's & Forms

Powerful calls to action with user-friendly forms will help you capture visitor information.  Use this information in your CRM to deliver a personalised experience across your website, emails and marketing automation. 

Email

Most leads you're trying to engage with need to be nurtured.   Email is a great way to nurture leads.  Help them along their buying journey and build rapport with useful but timely content.

Automation

Automation is a great way to nurture prospects with highly personalised content.  It saves a lot of time and is particularly useful for long sales cycles.  

Conversational Bots

Some website visitors will prefer to use a live chat or bot to find out more information.  A well thought out flow will help you provide the information they need quickly.

Inbound Marketing - Delight

Delight 

Inbound marketing is all about providing remarkable content to our users.  To all our users regardless of whether they are visitors, leads, or existing customers.  

Even after a sale, continue to engage with and delight customers and they'll become your best brand advocates.

Surveys

Customer feedback and surveys are used to ensure you’re providing customers with what they’re looking for.  So go ahead and ask them. 

Smart CTA's

Smart CTA’s present different users with offers that change based on buyer persona and lifecycle stage.

Social Monitoring

Keeping track of the social conversations that matter to you most is essential.  Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.

Email Marketing & Automation

Use email and marketing automation to continue to help your customers achieve their goals.  Provide more information that may help them.

Book time with inbound consultant

Find out how inbound can help power your brands growth

→

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